Featured Writer: Edward M. Bury, APR (aka The PRDude)
With the memories of our recent trip to Isla del Encanto or the Island of Enchantment still fresh in my mind, I gladly deliver the second installment. Last time, I chronicled my visit with my public relations friend Carlos Rivera, APR. As promised, this post will be somewhat of a travelogue, including cell camera photos taken along with observations during our all-too-short vacation.
(Aren’t all vacations too short? Especially when you work so hard?)
San Juan, Puerto Rico:
A few final thoughts. You don’t hear much about Puerto Rico, at least not from a marketing perspective. I recall TV spots and promotions years ago, but not recently. Some no-cost recommendations to those in charge of pr0moting Puerto Rico as a visitor destination:
- Promote the fact that U.S. citizens can travel to a Caribbean island without a passport and without having to change money.
- The Puerto Rican people are a cultural gumbo of the Spanish, Africans brought in slavery and native Taino peoples. Communicate this in the same way New Orleans promotes its French Creole heritage.
- Point out the lesser-known cities of Mayaguez and Ponce on the Caribbean side. My friend Carlos said these cities are just as historic and cool as San Juan, only not as big.
Now it’s your turn: Have you visited Puerto Rico? Share your thoughts on this Caribbean commonwealth.
Read more from this author at: http://prdude.wordpress.com/
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